Business & marketing across cultures. (2023)

• Record Type: Book
• Further Information: Note: Julie Anne Lee, Jean-Claude Usunier, Vasyl Taras.
• Authors: Lee, Julie Anne; Usunier, Jean-Claude; Taras, Vas
• Contents: Part 1: Understanding the Self and Others in Cross-Cultural and International Contexts; Chapter 1: Similarities and Differences Across and Within Cultures; Chapter 2: Communication and Language; Chapter 3: Intercultural Interactions in Business and Marketing; Part 2: Cross-Cultural Marketing Decision Making; Chapter 4: Market Entry and Expansion Decisions Across Cultures; Chapter 5: Cross-Cultural Marketing Strategy and Implementation; Chapter 6: Designing a Culturally Sensitive Business Plan
• Edition: 1st
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2023
• Extent: 1 online resource (272 pages)
• Subjects: 658.18; International business enterprises -- Management; Export marketing
• Languages: English
• ISBNs: 9781529765465
• Related ISBNs: 9781529754384; 9781529754377
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.