Producing graphic media for sports : new horizons and possibilities for the motion media specialist /: new horizons and possibilities for the motion media specialist. (2023)

• Record Type: Book
• Further Information: Note: John Stephen Zaffuto.
• Authors: Zaffuto, John Stephen, 1968-
• Contents: List of Figures Foreword Acknowledgments Evolution and Development of Sports-Oriented Graphics Motion Graphics and the Broadcast and Streaming Environment The Graphics Package Show Elements Set Elements Motion Graphics and Live Presentation The Nature of Live Event Presentation Sources and Destinations The "Hype" or "Intro" Video Interactive Elements Sport-Specific Considerations Design Influences About Design Recognizing and Utilizing Design Influences A Word About "Creativity" Design Influences: Individual Sports External Design Influences Popular Culture and General Trends in Design Graphic Standards and Sports-Oriented Motion Media Specific Athletic Traditions Regional Considerations Visibility and Environment Trends and Popular Tastes Graphic Standards/Brand Guidelines/Visual Identity Kits Graphic Standards and Motion Media Social Media The Social Media Aesthetic Existing Features of the Social Media Aesthetic Use Within the Broadcast and Live Stream Use Within Event Presentation Emerging Trends and Technologies Mixed and Augmented Reality Esports Branded Synergy On the Horizon Artificial Intelligence Post-Game Analysis Key Principles Key Skills Career Possibilities Maintaining Demo Materials Final Thoughts Index
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (184 pages), illustrations (black and white)
• Subjects: 306.483; Mass media and sports; Digital media -- Production and direction; Digital video -- Production and direction; Sports -- Marketing; Graphic arts
• Languages: English
• ISBNs: 9781000875089; 9781000875034
• Related ISBNs: 9781032199467; 9781032199399
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.