The fundraising reader. (2023)

• Record Type: Book
• Further Information: Note: Edited by Beth Breeze, Donna Day Lafferty, Pamala Wiepking.
• Editors: Breeze, Beth; Lafferty, Donna Day; Wiepking, Pamala
• Contents: Contents Introduction: Thinking About Fundraising Section 1: What is Fundraising? Editors’ Introduction 1.1 What is Fundraising? Beth Breeze, What is Fundraising and Why Does it Matter? Henry A. Rosso, A Philosophy of Fundraising Lilya Wagner, What is Fundraising? A USA Perspective Jeanne Harrah-Conforth and John Borsos, Is Professional Fundraising a Job or a Vocation? 1.2 Historical Perspectives on Fundraising Redmond Mullin, Two Thousand Years of Disreputable History Scott Cutlip, The Deep Roots of Fundraising 1.3 Misunderstandings of Fundraising Booker T. Washington, I Am Not a Beggar Russell N. James III, Fundraising is Not Sales Richard D. Waters (2016) Fundraising is Communication, Not Marketing Arthur C. Brooks (2014) Why Fundraising is Fun Sasha Dichter (2008) In Defence of Fundraising Section 2: Foundations of Fundraising Success Editors’ Introduction 2.1 Some Fundraising Basics James Gregory Lord, People give to People Michael J. Worth, Introducing Programmes, Methods and Process Harold Seymour, The Laws of Raising Money Thomas E. Broce, The Nine Cardinal Principles of Fundraising Irina Menshenina, First Steps in Fundraising – a Russian Perspective 2.2 Engaging the Whole Organisation in Fundraising Susan Kay-Williams, The Evolution of Fundraising Practice Simone Joyaux, Involving Your Board Members in Fund Development Redmond Mullin, The Fundraising Cycle: The Shortest Book on Fundraising, Ever 2.3 Developing a Constituency of Support Henry A. Rosso, Developing a Constituency: Where the Fundraising Begins Kim Klein, Grassroots Fundraising: You Already Know All the People You Need to Know to Raise All the Money You Want to Raise Rona Fernandez, Fundraising in Your Own Back Yard: Inviting Clients to be Donors Tony Elischer, Rediscovering and Climbing the Donor Pyramid 2.4 Vital Ingredients for Success Ken Burnett, Relationship Fundraising Timothy L. Seiler, Articulating a Case for Support Janice Gow Pettey, Cultivating Diversity in Fundraising Section 3: Understanding Fundraising Practice Editors’ Introduction Fundraising Planning, Strategy and Campaigns Claire Routley and Richard Sved, Creating and Implementing a Fundraising Strategy Mal Warwick, The Five Strategies for Fundraising Success Adrian Sargeant and Jayne George, The Fundraising Audit Kathleen Kelly, Understanding Fundraising Campaigns 3.2 Working with Major Gifts William Sturtevant, The "Stop and Think" Major Gift Angela Cluff, Dispelling the Myths about Major Donor Fundraising Russell N. James III and Claire Routley, Legacy Fundraising: Let’s Not Talk of Death Tobias Jung, Jenny Harrow and Diana Leat, What is a Philanthropic Foundation? Elin Lindström and Joe Saxton, Hallmarks of a Great Grant Application 3.3 Working with Many Gifts Roger Bennett, Relationship Marketing and Branding Analysed Nina Botting Herbst and Lianne Howard-Dace, Community Fundraising, a Jewel in the Crown Pauline Carter, The Pros and Cons of Special Events Tom Ahern, How to Make your Writing Interesting Cassandra M. Chapman, Barbara M. Masser and Winnifred R. Louis, The Champion Effect in Peer-to-Peer Fundraising 3.4 Working with Corporate Donors and Partners Dwight F. Burlingame and Adrian Sargeant, What, Why and How do Companies Give? Andrew Peel, Corporate Partnerships: No Cash Cow Darian Rodriguez Heyman, Seven Tips for Securing Corporate Sponsorship Section 4: Fundraising Theory and Ethics Editors’ Introduction 4.1 Theories in Fundraising Ruth Hansen, Theory in Fundraising Abhishek Bhati and Ruth Hansen, Testing Fundraising Practices and Techniques Pamala Wiepking, Understanding Individual Donors Jonathan Meer, Are Overhead Costs a Good Guide for Charitable Giving? Jon Dean and Rachel Wood, Conflicts and Strategies of Eliciting Emotions for Fundraisers Abhishek Bhati and Angela Eikenberry, A Critical Fundraising Perspective: Understanding the Beneficiary Experience 4.2 Ethics in Fundraising Ian MacQuillin, Rights-Balancing Fundraising Ethics Michael O’Neill, Fundraising as an Ethical Act Marilyn Fischer, The Color of Ethics Barbara Marion, Decision Making in Ethics Michael J. Rosen, Doing Well by Doing Right: A Fundraiser’s Guide to Ethical Decision-Making Michael Moody and Michael Pratt, Tainted Money and Tainted Donors 4.3 Donor, Fundraiser, and Beneficiary Rights James M. Greenfield, A Donor Bill of Rights Amelia Garza and Jennifer T. Holmes, The Fundraiser Bill of Rights Anne Bergeron and Eugene R. Tempel, Ethical Fundraising and Beneficiary Rights Section 5: Being a Fundraiser Editors’ Introduction 5.1 Who Raises Funds for a Living? Kim Klein, Why More People Should Choose a Career in Fundraising Elizabeth Dale, Why is Fundraising Seen as Women’s Work? Genevieve G. Shaker, Are Fundraisers Philanthropic? 5.2 What Do Fundraisers Do? Beth Breeze, Fundraising as Emotional Labour and Gratitude Work Joseph T. Mixer, Getting to ‘Yes’ and Dealing with ‘No’ James Hodge: Living For, or Off, Philanthropy? 5.3 The Ideal Fundraiser Margaret A. Duronio and Eugene R. Tempel, What are the Best Fundraisers Like? Jerold Panas, What Makes an Ideal Fundraiser? </P&g
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (616 pages), illustrations (black and white)
• Subjects: 324.4; Fund raising; Charity; Humanitarianism
• Languages: English
• ISBNs: 9781000872576; 9781000872514
• Related ISBNs: 9780367703714; 9780367703707
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.