Taking the fear out of data analysis : completely revised, significantly extended and still fun /: completely revised, significantly extended and still fun. (2023)

• Record Type: Book
• Further Information: Note: Adamantios Diamantopoulos (Professor of International Marketing, Department of Marketing and International Business, University of Vienna), Bodo B. Schlegelmilch (Professor of International Marketing Management, Department of Marketing, WU Vienna, Austria), and Georgios Halkias (Associate Professor of Marketing and Behavioral Research, Department of Marketing, Copenhagen Business School, Denmark).
• Authors: Diamantopoulos, Adamantios; Schlegelmilch, Bodo B; Halkias, Georgios
• Other Names: Edward Elgar Publishing, publisher.
• Contents: Pre-publication reviews from around the world -- Introduction to taking the fear out of data analysis -- Part I. Understanding data -- 1. What is data (and can you do it in your sleep)? -- 2. Does sampling have a purpose other than providing employment for statisticians? -- 3. Why should you be concerned about different types of measurement? -- Part II. Preparing data for analysis -- 4. Have you cleaned your data and found the mistakes you made? -- 5. Why do you need to know your objective before you fail to achieve it? -- Part III. Carrying out the analysis -- 6. Why not take it easy initially and describe your data? -- 7. Can you use few numbers in place of many to summarize your data? -- 8. What about using estimation to see what the population looks like? -- 9. How about sitting back and hypothesizing? -- 10. Simple things first: One variable, one sample -- 11. Getting experienced: Making comparisons -- 12. Getting adventurous: Searching for relationships -- 13. Getting hooked: A look into multivariate analysis -- 14. Getting obsessed: A further look into multivariate analysis -- 15. It's all over ... Or is it? -- Index.
• Publisher Details: Northampton : Edward Elgar Publishing
• Publication Date: 2023
• Extent: 1 online resource (346 pages)
• Subjects: 001.422; Statistics -- Data processing
• Languages: English
• ISBNs: 1803929847; 9781803929842
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.