Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance /: how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance. (2022)

• Record Type: Book
• Further Information: Note: Justin Michael, Julia Nimchinski.
• Authors: Michael, Justin; Nimchinski, Julia
• Contents: Introduction: It’s time to reinvent virtual events by making them customer-centric Section 1: Inception: Design, Build & Execute Chapter 1: How to measure event effectiveness: pipeline generated vs. MQLs Chapter 2: Finding Event-market Fit (EMF) Chapter 3: Targeting: Experimentation, Iteration, and Gamification Chapter 4: Shattering the paradigm of static Chapter 5: GTM Cross-Training Drills - Crowd Favorites Chapter 6: Creating hybrid models that pull in audiences Chapter 7: Why dynamic environments foster learning and retention Chapter 8: Choosing & Preparing Your Speakers Chapter 9: G.A.M.E.S. A powerful formula for nailing a customer-centric event (CCE) Chapter 10: How to pull off a stellar virtual event Chapter 11: Innovating around the curve Chapter 12: Becoming a Media Trained Emcee Chapter 13: Cultivating a Disruptive Mindset - be patient; this could take a while Chapter 14: Low Budget to High Production Chapter 15: Tech Stack for Modern Virtual Events Section 2: Promotion, Amplification & Monetization Chapter 16: The Art of Branding Events Chapter 17: Build the buzz vortex, become your industry focal point Chapter 18: Dark Social Community Building: Hub and spoke formula for PR Chapter 19: WRKSHP Framework: Define the big problem that you solve Chapter 20: Marketing in a Sales Way / Selling in a Marketing Way Chapter 21: Booking post-event meetings with strategic unconventionality Chapter 22: Customer-centric Outbound (Oops, sales time!) Chapter 23: Methods for Sophisticated Outreach Section 3: Customer-Led Everything Chapter 24: Customer-Led Acquisition / Activation Chapter 25: Customer-Led Engagement Chapter 26: Customer-Led Retention / Expansion Section 4: Lessons from 100 GTM Events x 100 GTM Leaders Chapter 27: RevOps Consolidation - Outreach Chapter 28: PLG Game - Formative Ventures Chapter 29: Tech Stack Optimization Game - Sonar Chapter 30: Questioning Frameworks Game - Costanoa Ventures Chapter 31: M&A GTM Game - CoachCRM Chapter 32: GTM Playbook Scenario – RedPoint Ventures Chapter 33: GTM Pillars Challenge – Edison Partners Chapter 34: Disruption & Product-Market Fit - U+ Section 5: Recession-proofing your event vision Chapter 35: The future of events in a socially distant world Chapter 36: Making virtual event promotions soar in a down economy Chapter 37: Bulletproof lead generation year-round Chapter 38: Ecosystem-driven Events Chapter 39: Pivoting your GTM in recession with Events Chapter 40: Reinventing your reinventions Chapter 41: What’s the future of Events? Appendix I: WRKSHP Examples FLYYT-X Salesborgs Appendix II: GTM Templates Checklist to hold a Customer-Centric Event SPEARS: Hyper-short Emails Event Follow-up Sequence Cold Call Follow-up Framework Venn Diagram Templates Acknowledgments Index
• Edition: 1st
• Publisher Details: Hoboken : John Wiley & Sons, Inc
• Publication Date: 2022
• Extent: 1 online resource (288 pages)
• Subjects: 621.382; Teleconferencing; Business meetings; Special events -- Planning
• Languages: English
• ISBNs: 9781394159260
• Related ISBNs: 9781394159253
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.