Consumer behaviour. (2023)
- Record Type:
- Book
- Title:
- Consumer behaviour. (2023)
- Main Title:
- Consumer behaviour.
- Authors:
- Sethna, Zubin
- Other Names:
- Sethna, Zubin
- Contents:
- Consumer Behaviour in Context; Understanding Consumer Behaviour; Decisions, Behaviours and Interactions; Consumption in B2C vs. B2B; Consumer Technology and Innovation; Consumers as Individuals (The Psychological Issues); Drive, Motivation and Hedonism; The Self and Personality; Perception; Learning and Knowledge; Attitude Formation and Change; Consumers as Social Actors (The Sociological Issues); Reference Groups; Age, Gender and Familial Roles; Culture and Social Mobility; Ethical Consumption; Sustainable Consumption;
- Edition:
- Fifth edition
- Publisher Details:
- Los Angeles : SAGE
- Publication Date:
- 2023
- Extent:
- 1 online resource (608 pages)
- Subjects:
- 658.8342
Consumer behavior - Languages:
- English
- ISBNs:
- 9781529788204
- Related ISBNs:
- 9781529754063
9781529754056 - Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.774167
- Ingest File:
- 19_022.xml