Influencers and creators : business, culture and practice /: business, culture and practice. (2023)

• Record Type: Book
• Further Information: Note: Robert Kozinets, Ulrike Gretzel, Rossella Gambetti.
• Authors: Kozinets, Robert V, 1964-; Gretzel, Ulrike; Gambetti, Rossella
• Contents: Influencers And Creators; A Macrosocial Perspective; Business And Social Media Marketing Concepts; Influencer And Creator Ecosystem; Principles Of Influence; Diversity, Equity, And Inclusion; Cultural Effects; Ethics And Regulation; The Business Of Influence; Partnering With Influencers And Creators; Running Campaigns; Measuring And Assessing Campaigns; Trajectories, Technologies, And Transformations
• Edition: 1st
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2023
• Extent: 1 online resource (336 pages)
• Subjects: 658.872; Internet marketing; Internet personalities
• Languages: English
• ISBNs: 9781529787955
• Related ISBNs: 9781529768657; 9781529768640
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.