How 30 great ads were made : from idea to campaign /: from idea to campaign. (2012)

• Record Type: Book
• Other Titles: How thirty great ads were made
• Further Information: Note: Eliza Williams.
• Other Names: Williams, Eliza, 1973-
• Contents: 1.Adidas Originals, House Party -- 2.Axe Dark Temptation, Chocolate Man -- 3.Budweiser, Wassup -- 4.Burger King, Subservient Chicken -- 5.Cadbury{u2019}s Dairy Milk, Eyebrows -- 6.California Milk Processor Board, Get The Glass -- 7.Canal+, The March of the Emperor -- 8.Carlton Draught, Big Ad -- 9.Coca-Cola, Happiness Factory -- 10.Coca-Cola, Yeah Yeah Yeah La La La -- 11.Guinness, noitulovE -- 12.HBO, True Blood -- 13.HBO, Voyeur -- 14.Honda, Cog -- 15.Honda, Grrr -- 16.Johnnie Walker, The Man Who Walked Around The World -- 17.Microsoft Xbox, Halo3 -- 18.Microsoft Xbox, Mosquito; Champagne -- 19.Nike, Barrio Bonito -- 20.Oasis/City of New York, Dig Out Your Soul-In The Streets -- 21.Onitsuka Tiger, Made of Japan -- 22.Philips, Carousel -- 23.Skoda, The Baking Of -- 24.Sony Bravia, Balls -- 25.Sony Bravia, Paint -- 26.Sony PlayStation, The History of Gaming; The Future of Gaming -- 27.Stella Artois, La Nouvelle 4% -- 28.Uniqlo, Uniqlock -- Contents note continued: 29.Wrangler, We Are Animals.
• Publisher Details: London : Laurence King Publishing
• Publication Date: 2012
• Extent: 1 online resource (416 pages)
• Subjects: 659.113; Advertising; Advertising -- History -- 21st century; Advertising -- Case studies; Advertising campaigns -- Case studies; Campagnes publicitaires -- Études de cas; Advertising; Advertising -- History -- 21st century; Advertising -- Case studies; Advertising campaigns -- Case studies; Business and Management; Advertising; Advertising campaigns; Case studies; History; Case studies; Études de cas
• Languages: English
• ISBNs: 9781780673875; 1780673876
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.