New technologies in luxury consumption : evidences from research and implications for marketing strategies /: evidences from research and implications for marketing strategies. (2023)

• Record Type: Book
• Further Information: Note: Andrea Sestino, Cesare Amatulli.
• Authors: Sestino, Andrea; Amatulli, Cesare
• Contents: Chapter 1: Introduction Chapter 2: The issue of integrating new technologies in luxury marketing. A literature review Chapter 3: Integrating smart objects and artificial intelligence in luxury fashion retail. The role of consumers' status consumption orientation Chapter 4: Integrating new technologies in luxury hospitality experiences. The effects of luxury hotel communication focus (traditionality vs. modernity), and consumers' materialism Chapter 5: Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. 'smartness'), and the role of consumers' conspicuous consumption orientation Chapter 6: Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. 'smartness'), and the role of consumers' conspicuous consumption orientation Chapter 7: Integrating new technologies in aesthetic clinical surgery: The role of consumers' vanity Chapter 8: Conclusions.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2023
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 381.45; Luxury goods industry -- Technological innovations; Luxury; Consumption (Economics)
• Languages: English
• ISBNs: 9783031260827
• Related ISBNs: 9783031260810
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.