The future of India's rural markets : a transformational opportunity /: a transformational opportunity. (2023)

• Record Type: Book
• Further Information: Note: Kunal Sinha.
• Authors: Sinha, Kunal
• Contents: Foreword; Vijay Mahajan Introduction. The Changemakers PART A: Why does Rural India Matter, more than ever Chapter 1. The Intersection of Agriculture and Technology Chapter 2. The Impact and Challenge of Migration Chapter 3. Faster Economic Growth Chapter 4. Rural Women – A Catalytic Force Chapter 5. A Matter of Identity Chapter 6. Improvement in Health and Education Chapter 7. Financial Inclusion Chapter 8. Rural Road Connectivity and Electrification Chapter 9. Entrepreneurship with a Difference PART B: Manifestations of Change in Rural India Chapter 10. The Price of Onions Chapter 11. From Subsistence to Competitive Markets – The Modernization of India's Agriculture Sector Chapter 12. From Farming to Services and Entrepreneurship Chapter 13. From Isolated, Male-Dominated Fiefdoms to Connected and Empowered Hubs – The New Gram Panchayat Chapter 14. From Media Dark to Connected Lives Chapter 15. From Handouts to Financial Growth Chapter 16. From Fatalism to Fearless Futures Chapter 17. From Empty Classrooms to Engaging Learning Chapter 18. From Medical Staff Shortages to Digital Healthcare Chapter 19. From Nautanki to Takatak Chapter 20. From Mud Paths to Rural Roads Chapter 21. From Cowdung as Fuel to Renewable Energy Chapter 22. From Haats and Melas to Technology-Enabled Marketplaces Chapter 23. From the Plough to Technology-Enabled Farming Chapter 24. From Rainfall Dependence to Participative Water Management Chapter 25. From Gram Pradhans to New Age Influencers PART C: How to be Meaningful Chapter 26. Build Trust across the Rural Customer Journey Chapter 27. Forge Partnerships for Rural Transformation Chapter 28. Leverage the Opportunity in Agricultural Exports Chapter 29. Understand the Role of Religion Chapter 30. Practice New Approaches in Participatory Research Chapter 31. Unlock Grassroots Innovation Conclusion. Changing the Game.
• Publisher Details: United Kingdom : Emerald Publishing
• Publication Date: 2023
• Extent: 1 online resource (224 pages)
• Subjects: 307.14120954; Rural development -- India; India -- Rural conditions -- 21st century
• Languages: English
• ISBNs: 9781804558249; 9781804558225
• Related ISBNs: 9781804558232
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.