Double your price : the strategy and tactics of smart pricing /: the strategy and tactics of smart pricing. (2023)

• Record Type: Book
• Further Information: Note: David Falzani.
• Authors: Falzani, David
• Contents: Why is price so important for success? Why under-pricing is a key business error Pricing 101: the basics – plus some surprises Why price should almost never be 'cost-plus' Value and price: how the relationship is changing Unlocking growth: would you like a bank account that pays 25% interest? Doubling your price: Price as an agent of growth Framing and priming: they're all around us Other strategies for pricing Can you double your price? Increasing differentiation: The role of brand Real price is not equal to stated price Money on the table: pricing menus, on-sell and up-sell Day rate vs total Use bundling Establishing multiple price points and pricing runways Managing over-demand Get premium customers to self-identify Carry out experimental 'tests' in the market Using framing and priming Remember to revisit price often, if not continuously 10. On the road to success.
• Publisher Details: Harlow : FT Publishing
• Publication Date: 2023
• Extent: 1 online resource (296 pages)
• Subjects: 658.816; Pricing
• Languages: English
• ISBNs: 9781292426358
• Related ISBNs: 9781292426341
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.