Double your price : the strategy and tactics of smart pricing /: the strategy and tactics of smart pricing. (2023)
- Record Type:
- Book
- Title:
- Double your price : the strategy and tactics of smart pricing /: the strategy and tactics of smart pricing. (2023)
- Main Title:
- Double your price : the strategy and tactics of smart pricing
- Further Information:
- Note: David Falzani.
- Authors:
- Falzani, David
- Contents:
- Why is price so important for success? Why under-pricing is a key business error Pricing 101: the basics – plus some surprises Why price should almost never be 'cost-plus' Value and price: how the relationship is changing Unlocking growth: would you like a bank account that pays 25% interest? Doubling your price: Price as an agent of growth Framing and priming: they're all around us Other strategies for pricing Can you double your price? Increasing differentiation: The role of brand Real price is not equal to stated price Money on the table: pricing menus, on-sell and up-sell Day rate vs total Use bundling Establishing multiple price points and pricing runways Managing over-demand Get premium customers to self-identify Carry out experimental 'tests' in the market Using framing and priming Remember to revisit price often, if not continuously 10. On the road to success.
- Publisher Details:
- Harlow : FT Publishing
- Publication Date:
- 2023
- Extent:
- 1 online resource (296 pages)
- Subjects:
- 658.816
Pricing - Languages:
- English
- ISBNs:
- 9781292426358
- Related ISBNs:
- 9781292426341
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.762088
- Ingest File:
- 18_054.xml