Social media analytics in predicting consumer behavior. (2023)

• Record Type: Book
• Further Information: Note: Edited by Selay Ilgaz Sumer, Nurettin Parilti.
• Editors: Sümer, Selay Ilgaz, 1980-; Parilti, Nurettin
• Contents: The Concept of Social Media Ahmet Türkmen Social Media Marketing Esen Şahin Formulating a Social Media Strategy Banu Külter Demirgüneş Introduction to Social Media Analytics Gohar F. Khan Social Media Analytics in Consumer Behavior Parisa Alizadehfanaeloo Social Media Actions Analytics Samiullah Naeemi Measuring Web Site Performance with Web Analytics Fatih Sinan Esen Mobile Analytics Zeynep Aydın Gökgöz Ethics and Social Media Analytics Hamayoun Ghafourzay
• Edition: 1st
• Publisher Details: Boca Raton : CRC Press
• Publication Date: 2023
• Extent: 1 online resource (190 pages), illustrations (black and white, and colour)
• Subjects: 658.8342; Consumer behavior -- Forecasting; Social media -- Data processing; Business planning -- Data processing
• Languages: English
• ISBNs: 9781000884494; 9781000884470
• Related ISBNs: 9781032059907
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.