Multimodal Chinese discourse : understanding communication and society in contemporary China /: understanding communication and society in contemporary China. (2023)

• Record Type: Book
• Further Information: Note: Dezheng (William) Feng.
• Authors: Feng, Dezheng
• Contents: 1. Introduction 2. Theoretical Foundation and Analytical Frameworks 3. Multimodal Metaphor and the Communication of the Chinese Dream 4. Multimodal Evaluation and the Promotion of China’s National Image 5. Fashion, Lifestyle, and Clothes Branding in E-commerce 6. Marketization and University Re-branding on TikTok 7. Tradition, Modernity, and the Multimodal Construction of Chinese Masculinity in a Reality Dating Show 8. Wanghong Girls’ Performance of Femininity in Livestreaming 9. Concluding Remarks
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 302.20951; Communication -- Social aspects -- China; Communication -- Political aspects -- China; Mass media -- Social aspects -- China; Mass media -- Political aspects -- China; Chinese language -- Social aspects; Chinese language -- Discourse analysis
• Languages: English
• ISBNs: 9781000852967
• Related ISBNs: 9780367672911
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.