Intellectual property management : an interdisciplinary knowledge for business decisions /: an interdisciplinary knowledge for business decisions. (2023)

• Record Type: Book
• Further Information: Note: Irina Heim.
• Authors: Heim, Irina
• Contents: IntroductionChapter 1. The intellectual property landscapesWhat is Intellectual Property Management The main types of IP rightsThe historical context of IP lawThe social and cultural impact of IPInternational influences of IPThe UK IP landscape and IPR-related implications of BrexitChapter 2. The creation of IPInnovation and Intellectual PropertyOpen vs traditional innovationInnovations in large-scale companies Innovations in small- and medium-sized firmsChapter 3. The protection of IPWhy does IP need protection?The degree of protection for diverse types of IPRIP and common law in the UK Strengthening international protection of IPRsIP protection in the digital economyChapter 4. The exploitation of IPHow companies exploit IPRsLicencing principles Specific types of licencing: trademark licencing, franchising and merchandisingIPR use in sportChapter 5. The evaluation of IP and first steps in strategy formulationThe value of IP assetsIP and market structure First steps in strategy formulationChapter 6. Building an IP strategyIP and revenue streamsIP and the cost structureIP funding opportunities Building an IP strategyChapter 7. Resourcing in IP contextIP management – typical contributionsBuilding competitive advantageShaping industry structure Conclusion.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2023
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.4038; Knowledge management; Intellectual property; Industrial property -- Management
• Languages: English
• ISBNs: 9783031267437
• Related ISBNs: 9783031267420
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.