Advertising and consumer society : a critical introduction /: a critical introduction. (2023)

• Record Type: Book
• Further Information: Note: Nicholas Holm.
• Authors: Holm, Nicholas
• Contents: Part 1: The Foundations of Studying Advertising 1. Introduction: Why study advertising? 2. The History of Advertising: Contexts, Transformations, and Continuity 3. Analysing Advertisements: Form, Semiotics, and Ideology Part 2: Advertising and Capitalism 4. Advertising, Economics, and Ideology 5. Commodities and Commodity Fetishism 6. The Audience Commodity, Media Fragmentatio, n and Data Surveillance 7. Blurred Lines: Branding, Promotion, and Influence(rs) Part 3: Agency, Art, and Other Complications 8. Advertising Agencies: Organisation, Agency, and Internal Conflict 9. Advertising as Art: From Creativity to Critique 10. Active Advertising Audiences: Identity, Engagement, and Resistance 11. The Politics of Advertising: Capitalism, Art, Agency, and Dialectics
• Edition: Second edition
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (280 pages), illustrations (black and white)
• Subjects: 306.34; Advertising -- Social aspects; Consumption (Economics) -- Social aspects
• Languages: English
• ISBNs: 9781000854718; 9781000854701
• Related ISBNs: 9781032181370; 9781032181363
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.