Male idols and branding in Chinese luxury : fashion, cosmetics, and popular culture /: fashion, cosmetics, and popular culture. (2022)

• Record Type: Book
• Further Information: Note: Amanda Sikarskie.
• Authors: Sikarskie, Amanda
• Contents: Preface: "Are you that unicorn?" / Amanda Sikarskie, University of Michigan -- 1. Introductions: Peacocks: A Primer on Idols and Marketing in China / Amanda Sikarskie, University of Michigan -- 2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy / Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology -- 3. Aloof White Peony of Luoyang: Subverting Celebrity Styling / Amanda Sikarskie, University of Michigan -- 4. Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market / Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology -- 5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors / Amanda Sikarskie, University of Michigan -- 6. Conclusions: Fashionable Avatars and Virtual Reality Idols: The Aura of the Digital and the Aura of the Original / Amanda Sikarskie, University of Michigan -- Glossary -- Index.
• Publisher Details: London [England] : Bloomsbury Visual Arts
• Publication Date: 2022
• Extent: 1 online resource (272 pages)
• Subjects: 658.827; Branding (Marketing) -- China; Celebrities -- China; Men -- China; Fame -- Psychological aspects; Stratégie de marque -- Chine; Célébrités -- Chine; Hommes -- Chine; Renommée -- Aspect psychologique; Branding (Marketing); Celebrities; Fame -- Psychological aspects; Men; China; Electronic books
• Languages: English
• ISBNs: 9781350283343; 1350283347; 9781350283329; 1350283320
• Related ISBNs: 9781350286061; 9781350283312
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.