Entrepreneurship & small business management. ([2015])

• Record Type: Book
• Other Titles: Entrepreneurship and small business management
• Further Information: Note: Steve Mariotti, Caroline Glackin.
• Other Names: Mariotti, Steve, 1953-; Glackin, Caroline
• Contents: Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
• Edition: Second edition
• Publisher Details: Boston : Pearson
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.02/2; Small business -- Management; Entrepreneurship; Entrepreneurship; Petites et moyennes entreprises -- Gestion; Entrepreneuriat; entrepreneurs; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Business and Management; Entrepreneurship; Small business -- Management; Business and Management; Electronic books
• Languages: English
• ISBNs: 1292078685; 9781292078687
• Related ISBNs: 9781292078670; 1292078677
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.