Contemporary issues in luxury brand management. (2023)

• Record Type: Book
• Further Information: Note: Edited by Sylvie Studente, Eleonora Cattaneo.
• Editors: Studente, Sylvie; Cattaneo, Eleonora
• Contents: SECTION 1: PEOPLE AND HISTORY ; Chapter 1: Luxury Throughout History; Eleonora Cattaneo ; Chapter 2: Luxury Start-Ups; Zubin Sethna and Rebecca Fakoussa ; Chapter 3: Contemporary People Issues in Luxury Brand Management; Stephen Ellis and Thomas Smit ; SECTION 2: LUXURY PRODUCTS; Chapter 4: Legal Protection for Luxury Goods and the Counterfeiting Challenge; Nkechi Amobi ; Chapter 5: The Case of the Wine Experience; John Harrison ; Chapter 6: Luxury and Sustainability; Eleonora Cattaneo; SECTION 3: DIGITAL BUSINESS ; Chapter 7: Social Media Marketing in Luxury Brand Management; Steve Mancour ; Chapter 8: Digital Marketing and Analytics for Luxury Brands; Sylvie Studente and Bhavini Desai ; Chapter 9: The Future of Commerce with Digital Business; Patrice Seuwou and Vincent F. Adegoke
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (168 pages), illustrations (black and white)
• Subjects: 658.827; Brand name products -- Management; Luxury goods industry -- Management
• Languages: English
• ISBNs: 9781000829358; 9781000829273
• Related ISBNs: 9780367859282; 9780367859305
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.