Fashion brand management : plan, scale and market a successful fashion business /: plan, scale and market a successful fashion business. (2023)

• Record Type: Book
• Further Information: Note: Alison Lowe.
• Authors: Lowe, Alison
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Getting started; Chapter - 01: The changing reality of the fashion industry; Chapter - 02: The Business Structure; Chapter - 03: Who is your Customer and Competitor?; Chapter - 04: Product design and development; Chapter - 05: Sourcing and manufacturing; Chapter - 06: Branding and marketing; Chapter - 07: Selling your collection; Chapter - 08: Direct to the consumer; Chapter - 09: Press and PR; Chapter - 10: Social PR and Social Media; Chapter - 11: Finance and business plans; Chapter - 12: Entrepreneurial spirit; Chapter - 13: Resources
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2023
• Extent: 1 online resource (344 pages)
• Subjects: 746.92068; Fashion merchandising -- Management
• Languages: English
• ISBNs: 9781398609013
• Related ISBNs: 9781398609020; 9781398609006
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.