Consumer behavior. ([2019])

• Record Type: Book
• Further Information: Note: Leon G. Schiffman, Joe Wisenblit.
• Authors: Schiffman, Leon G; Wisenblit, Joseph
• Contents: Part I. Consumers, marketers, and technology. Consumer behavior and technology -- Market segmentation and real-time bidding -- Part II. The consumer as an individual. Consumer motivation and personality -- Consumer perception and positioning -- Consumer learning -- Consumer attitude formation and change -- Part III. Communication and consumer behavior. Persuading consumers -- From print and broadcast to social media and mobile­advertising -- Reference groups and communities, opinion leaders, and word-of-mouth -- Part IV. Social and cultural settings. The family and its social standing -- Cultural values and consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: an international­perspective -- Part V. Consumer decision-making, marketing ethics, and consumer research -- Consumer decision-making and diffusion of innovations -- Marketers' ethics and social responsibility -- Consumer research.
• Edition: Twelfth edition, global edition
• Publisher Details: Harlow, United Kingdom : Pearson Education Limited
• Publication Date: 2019
• Extent: 1 online resource (508 pages), illustrations
• Subjects: 658.8/342; Consumer behavior; Motivation research (Marketing); Consommateurs -- Comportement; Études de motivation (Marketing); Consumer behavior; Motivation research (Marketing); Electronic books
• Languages: English
• ISBNs: 9781292269269
• Related ISBNs: 129226926X; 1292269243; 9781292269245
• Notes: Note: Includes bibliographical references and indexes.; Note: Includes bibliographical references and index.; Note: Online resource; title from digital title page (viewed on May 08, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.