Better business. ([2018])

• Record Type: Book
• Further Information: Note: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin.
• Authors: Solomon, Michael R; Poatsy, Mary Anne; Martin, Kendall (Kendall E.); Martin, Kendall
• Contents: I. LOOKING AT THE BUSINESS ENVIRONMENT 1. Business Basics 2. Economics and Banking 3. Ethics in Business 4. Business in a Global Economy II. STARTING AND STRUCTURING A BUSINESS 5. Small Business and the Entrepreneur 6. Forms of Business Ownership III. MANAGING A BUSINESS AND EMPLOYEES 7. Business Management and Organization 8. Motivation, Leadership, and Teamwork 9. Human Resource Management 10. Online Business and Technology 11. Production, Operations, and Supply Chain Management IV. PRINCIPLES OF MARKETING 12. Marketing and Consumer Behavior 13. Product Development, Branding, and Pricing Strategies 14. Promotion and Distribution V. PRINCIPLES OF FINANCE 15. Financing and Accounting for Business Operations 16. Investment Opportunities in the Securities Market.
• Edition: Fifth edition, global edition
• Publisher Details: Harlow, United Kingdom : Pearson Education
• Publication Date: 2018
• Extent: 1 online resource (624 pages), color illustrations
• Subjects: 658; Business; Entrepreneurship; Commerce; Affaires; Entrepreneuriat; Commerce; businesses (business enterprises); entrepreneurs; Business; Commerce; Entrepreneurship
• Languages: English
• ISBNs: 1292218207; 9781292218205
• Related ISBNs: 1292099542
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from digital title page (viewed on September 03, 2020).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.