Entrepreneurship and effective small business management. ([2015])

• Record Type: Book
• Further Information: Note: Norman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University.
• Authors: Scarborough, Norman M; Cornwall, Jeffrey R
• Other Names: Scarborough, Norman M
• Contents: Section 1: The Rewards and Challenges of Entrepreneurship 1. Entrepreneurs: The Driving Force Behind Small Business 2. Ethics and Social Responsibility: Doing the Right Thing 3. Creativity and Innovation: Keys to Entrepreneurial Success 4. Strategic Management and the Entrepreneur Section 2: Launching a Venture: Entry Strategies 5. Choosing a Form of Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business 8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan Section 3: Building a Marketing Plan 9. Building a Bootstrap Marketing Plan 10. Creative Use of Advertising and Promotion 11. Pricing and Credit Strategies 12. Global Marketing Strategies 13. E-Commerce and Entrepreneurship Section 4: Building a Financial Plan 14. Creating a Solid Financial Plan 15. Managing Cash Flow 16. Sources of Equity Financing 17. Sources of Debt Financing Section 5: Building an Operating Plan 18. Location, Layout, and Physical Facilities 19. Supply Chain Management 20. Managing Inventory 21. Staffing and Leading a Growing Company Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation 22. Management Succession and Risk Management Strategies in the Family Business 23. The Legal Environment: Business Law and Government Regulation.
• Edition: Eleventh edition, global edition
• Publisher Details: Harlow, United Kingdom : Pearson
• Publication Date: 2015
• Extent: 1 online resource (936 pages)
• Subjects: 658.022; Small business -- Management; Small business -- United States -- Management; Entrepreneurship; Entrepreneurship -- United States; Entrepreneurship; Petites et moyennes entreprises -- Gestion; Petites et moyennes entreprises -- États-Unis -- Gestion; Entrepreneuriat; Entrepreneuriat -- États-Unis; entrepreneurs; Entrepreneurship; Small business -- Management; United States; Electronic books
• Languages: English
• ISBNs: 9781292061092
• Related ISBNs: 129206109X; 9781292060613; 1292060611
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.