Public relations : strategies and tactics.: strategies and tactics. (2015)

• Record Type: Book
• Authors: Wilcox, Dennis L; Cameron, Glen T; Reber, Bryan H
• Contents: Part 1. Role Chapter 1. What Is Public Relations? Chapter 2. The Evolution of Public Relations Chapter 3. Ethics and Professionalism Chapter 4. Public Relations Departments and Firms Part 2. Process Chapter 5. Research Chapter 6. Program Planning Chapter 7. Communication Chapter 8. Evaluation Part 3. Strategy Chapter 9. Public Opinion and Persuasion Chapter 10. Conflict Management: Dealing with Issues, Risks, and Crises Chapter 11. Reaching Diverse Audiences Chapter 12. Public Relations and the Law Part 4. Tactics Chapter 13. The Internet and Social Media Chapter 14. Preparing Materials for Mass Media Chapter 15. Radio and Television Chapter 16. Meetings and Events Part 5. Application Chapter 17. Corporations Chapter 18. Entertainment, Sports, and Tourism Chapter 19. Politics and Government Chapter 20. Global Public Relations Chapter 21. Nonprofit, Health, and Education.
• Edition: Eleventh edition Global edition
• Publisher Details: Harlow : Pearson
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource
• Subjects: 659.2; Public relations
• Languages: English
• ISBNs: 9781292066264; 1292066261
• Related ISBNs: 9781292056586
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.