Essentials of Marketing Research. (2015)

• Record Type: Book
• Further Information: Note: Manoj K. Malhotra.
• Authors: Malhotra, Manoj K
• Contents: I. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH 1. Introduction to Marketing Research 2. Defining the Marketing Research Problem and Developing an Approach II. RESEARCH DESIGN FORMULATION 3. Research Design, Secondary and Syndicated Data 4. Qualitative Research 5. Survey and Observation 6. Experimentation and Causal Research 7. Measurement and Scaling 8. Questionnaire and Form Design 9. Sampling Design and Procedures III. DATA COLLECTION, ANALYSIS, AND REPORTING 10. Data Collection and Preparation 11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation 12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression 13. Report Preparation and Presentation.
• Edition: Global edition
• Publisher Details: Harlow : Pearson
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource
• Subjects: Market research; Sales & marketing
• Languages: English
• ISBNs: 9781292075143; 1292075147
• Related ISBNs: 9781292060163
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.