Public relations writing and media techniques. (©2013)

• Record Type: Book
• Further Information: Note: Dennis L. Wilcox, Bryan H. Reber.
• Other Names: Wilcox, Dennis L; Reber, Bryan H
• Contents: PART I: THE BASICS OF PUBLIC RELATIONS WRITING Chapter 1: Getting Organized for Writing Chapter 2: Becoming a Persuasive Writer Chapter 3: Finding and Making News Chapter 4: Working with Journalists and Bloggers PART II: WRITING FOR MASS MEDIA Chapter 5: Writing the News Release Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches Chapter 7: Creating News Features and Op-Ed Chapter 8: Selecting Publicity Photos and Graphics Chapter 9: Radio, Television, and Video Chapter 10: Distributing News to the Media Chapter 11. Tapping the Web and Digital Medi PART III: Writing for Other Media Chapter 12: Tapping the Web and Social Media Chapter 13: Newsletters, Brochures, and Intranets Chapter 14 Writing E-Mail, Memos, and Proposals Chapter 15. Organizing Meetings and Events Chapter 16 Using Direct Mail and Advertising PART IV: MANAGING PROGRAMS AND CAMPAIGNS Chapter 17 Organizing Meetings and Events Chapter 18 Planning Programs and Campaigns.
• Edition: 7th ed
• Publisher Details: Boston : Pearson Education
• Publication Date: 2013
• Copyright Date: 2013
• Extent: 1 online resource (xxiv, 534 pages), illustrations
• Subjects: 808/.066659; Public relations -- United States; Public relations -- United States -- Authorship; Relations publiques -- États-Unis; LANGUAGE ARTS & DISCIPLINES -- Composition & Creative Writing; LANGUAGE ARTS & DISCIPLINES -- Rhetoric; REFERENCE -- Writing Skills; Public relations; Public relations -- Authorship; United States; Electronic books
• Languages: English
• ISBNs: 1292055987; 9781292055985
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.