THINK public relations. ([2014])

• Record Type: Book
• Further Information: Note: Wilcox, Cameron, Reber, Shin.
• Authors: Wilcox, Dennis L; Cameron, Glen T; Reber, Bryan H; Shin, Jae-Hwa
• Contents: Chapter 1: What is Public Relations? Chapter 2: Careers in Public Relations Chapter 3: The Growth of a Profession Chapter 4: Today's Practice: Departments and Firms Chapter 5: Research and Campaign Planning Chapter 6: Communication and Measurement Chapter 7: Public Opinion and Persuasion Chapter 8: Managing Competition and Conflict Chapter 10: Reaching Diverse Audiences Chapter 11: The Mass Media Chapter 12: The Internet and Social Media Chapter 13: Global Public Relations Chapter 14: Corporate Public Relations Chapter 15: Events and Promotions Chapter 16: Government and Politics Chapter 17: Entertainment, Sports, and Tourism Chapter 18: Nonprofit, Health, and Education.
• Edition: Pearson new international edition, second edition
• Publisher Details: Harlow, United Kingdom : Pearson
• Publication Date: 2014
• Extent: 1 online resource (436 pages)
• Subjects: 659.2; Public relations; Relations publiques; public relations; Public relations
• Languages: English
• ISBNs: 9781292037844; 1292037849
• Related ISBNs: 9781292025285; 129202528X
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.