Economics for managers. ([2014])

• Record Type: Book
• Further Information: Note: Paul G. Farnham, Georgia State University.
• Authors: Farnham, Paul G
• Contents: Microeconomic analysis -- Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Macroeconomic analysis -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Integration of the frameworks -- Combining micro and macro analysis for managerial decision making -- Solutions to even-numbered problems -- Glossary -- Index.
• Edition: Third edition
• Publisher Details: Boston : Pearson
• Publication Date: 2014
• Extent: 1 online resource, illustrations
• Subjects: 330.024/658; Economics; Management; Économie politique; Gestion; economics; management; BUSINESS & ECONOMICS / Economics / General; BUSINESS & ECONOMICS / Reference; Economics; Management; Betriebswirtschaftslehre; Management; Economics; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781292077789; 1292077786; 9781292060095; 1292060093
• Related ISBNs: 9780132773706; 0132773708
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.