Introduction to Public Relations. (2013)

• Record Type: Book
• Other Names: Wolstenholme, Sue
• Contents: Cover; Contents; Introduction; About the authors; Acknowledgements; Part 1 What is public relations?; 1 What public relations is and what it is not; Introduction; Definitions; Roles; Social marketing; Communication; Dialogue; Public relations education and professional development in the UK; Women in public relations; Social media; Is public relations a profession?; International considerations; The medium is the message; Conclusion; References; 2 What do PR practitioners do?; Introduction; Clothes to fit the practitioners; All the different things they do; Summary; References 3 What is a public?Introduction; What is a public?; Issues management; Corporate social responsibility; The channels; Relationships; Conclusion; References; 4 Ethics and public relations; Introduction; What are ethics and morals?; Social responsibility; A question of ethics; References; Part 2 Skills in public relations; 5 An introduction to international communication; What is international communication?; Products are global but people are not; Ignore cultural differences at your peril; Hofstede's dimensions of culture; Running a virtual team; References; 6 Writing press releases IntroductionBuilding interest; Correct and effective language; Press release writing style; Selecting appropriate words; Structuring a press release; Headings; First paragraph; Spokesperson quote; Boilerplates or notes to editors; Press release layout; Finding the hook; Using the visibility study; Issue-led press releases; Press releases and photographs; When not to use a press release; Other issues associated with press releases; Press release delivery and recipients; Embargoes; Press releases in use; Press releases and social media; Summary and learning points; Further reading; References 7 Communicating by objectivesIntroduction; The elements of public relations planning and management; Campaigns, programmes and social movements; The public relations campaign: communication by objectives (CBO) model; Conclusion; References; 8 Crisis management; Introduction; Issues management; Business crises; The internet; Being crisis-prone; The plan; References; Part 3 Reconceptualising PR; 9 The Stockholm Accords; Introduction; The rationale; Value chains and networks; Communicative leadership; Communicators' competencies; Theory; Scurrilous portraits; Conclusion Returning to the Stockholm AccordsReferences; Conclusion; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y
• Publisher Details: Place of publication not identified : Pearson
• Publication Date: 2013
• Extent: 1 online resource
• Subjects: 659.2; Public relations; Relations publiques; public relations; BUSINESS & ECONOMICS -- Advertising & Promotion; Public relations; Electronic books
• Languages: English
• ISBNs: 9781299538726; 9780273750994; 0273750992
• Related ISBNs: 129953872X; 9780273750987; 0273750984
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.