Business of events management. (2014)

• Record Type: Book
• Further Information: Note: Edited by John Beech, Sebastian Kaiser, Robert Kaspar.
• Editors: Beech, John G, 1947-; (Professor of sport management), Kaiser, Sebastian; (Professor of sports and events management), Kaspar, Robert
• Contents: Event management : an introduction / John Beech -- The dimensions of event management / Robert Kaspar -- Theories and models in event management / Sebastian Kaiser -- The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser -- The business of corporate events / Rob Davidson -- Managing people and the role of volunteers / Terri Byers and Samantha Gorse -- Marketing and destination branding / Martina Lettner and Rick Burton -- Financing events / Martin Schnitzer -- Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Sustainable event management / Cheryl Mallen and Chris Chard -- Events, the law and risk management / Dominik Kocholl -- Event operations and project management / Martin Egger and Helmut Lux -- Events and new media technologies / Lukas Rossler -- The event life cycle / Robert Kaspar -- The role of sports and event venues / Louise Bielzer -- Economic impact evaluation of events / Norbert Schutte -- Events management and the hospitality industry / Stefan Walzel -- Creating and designing events / Hilary S. Carty -- Events in public spaces / Gernot Wolfram and Claire Burnill -- Events as sponsorship investment / Ariane Bagusat -- Trends in event management / Andreas Reiter.
• Publisher Details: Harlow : Pearson Education
• Publication Date: 2014
• Extent: 1 online resource
• Subjects: 394.2; Special events -- Planning; Special events -- Management; Événements spéciaux -- Planification; BUSINESS & ECONOMICS -- Facility Management; Special events -- Management; Special events -- Planning; Electronic books
• Languages: English
• ISBNs: 1306584248; 9781306584241; 9780273758648; 0273758640
• Related ISBNs: 9780273758624; 0273758624
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.