Corporate reputation : brand and communication /: brand and communication. (2012)

• Record Type: Book
• Further Information: Note: Stuart Roper, Chris Fill.
• Other Names: Roper, Stuart; Fillr, Chris
• Contents: Pt. 1. Corporate reputation -- The rise of corporate reputation -- The scope of corporate reputation -- The significance of corporate culture -- Measuring corporate reputation -- pt. 2. Corporate branding -- The branding-reputation dilemma -- The rise of corporate brands -- Measuring corporate brand -- The future for brands -- pt. 3. Corporate communication -- The dimensions of corporate communication -- Contexts for corporate communication -- Symbols, tools and the media -- Methods of corporate communication.
• Publisher Details: Harlow, England New York : Pearson
• Publication Date: 2012
• Extent: 1 online resource (xxiii, 332 pages), illustrations
• Subjects: 659.2; Corporate image; Reputation; Public relations; Customer relations; Branding (Marketing); Entreprises -- Image; Réputation; Relations publiques; Stratégie de marque; corporate image; public relations; branding; BUSINESS & ECONOMICS -- Advertising & Promotion; Branding (Marketing); Corporate image; Customer relations; Public relations; Reputation; Electronic books; Electronic books
• Languages: English
• ISBNs: 9780273727606; 0273727605
• Related ISBNs: 0273727591; 9780273727590; 9781280781230; 1280781238
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.