Cutlip and Center's effective public relations. (©2013)

• Record Type: Book
• Other Titles: Effective public relations
• Further Information: Note: Glen M. Broom, Bey-Ling Sha.
• Other Names: Broom, Glen M; Sha, Bey-Ling; Seshadrinathan, Sunanda
• Contents: PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1 Introduction to Contemporary Public Relations Chapter 2 Practitioners of Public Relations Chapter 3 Organizational Settings Chapter 4 Historical Origins and Evolution PART II FOUNDATIONS Chapter 5 Professionalism and Ethics Chapter 6 Legal Considerations Chapter 7 Theory: Adjustment and Adaptation Chapter 8 Theory: Communication and Public Opinion Chapter 9 Internal Relations and Employee Communication Chapter 10 External Media and Media Relations PART III MANAGEMENT PROCESS Chapter 11 Step One: Defining Public Relations Problems Chapter 12 Step Two: Planning and Programming Chapter 13 Step Three: Taking Action and Communicating Chapter 14 Step Four: Evaluating the Program PART IV THE PRACTICE Chapter 15 Business and Industry Chapter 16 Government and Politics Chapter 17 Military Public Affairs Chapter 18 Nonprofits and NGOs Chapter 19 Health Care Chapter 20 Education Chapter 21 Associations and Unions.
• Edition: 11th ed., International ed
• Publisher Details: Harlow : Pearson Education
• Publication Date: 2013
• Copyright Date: 2013
• Extent: 1 online resource (455 pages), illustrations (some color), portraits
• Subjects: 659.2; Public relations; Relations publiques; public relations; Public relations; Electronic books
• Languages: English
• ISBNs: 1299924565; 9781299924567; 9780273768395; 0273768395; 9780273775775; 0273775774
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.