An Introduction to Revenue Management for the Hospitality Industry : Principles and Practices for the Real World /: Principles and Practices for the Real World. (2013)

• Record Type: Book
• Further Information: Note: Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker.
• Authors: Tranter, Kimberly A; Stuart-Hill, Trevor; Parker, Juston
• Contents: 1. An Introduction 2. A History 3. Customers' Knowledge and Consumer Behavior 4. Market Segmentation and Selection 5. Internal Assessment and Competitive Analysis 6. Economic Principles and Demand Forecasting 7. Reservations and Channels of Distribution 8. Dynamic Value-Based Pricing 9. Channel and Inventory Management 10. The Revenue Management Team 11. Strategic Management and Following the RevMAP 12. Tools, Tactics, and Resources 13. Legal and Ethical Issues and Potential Bumps in the Road GLOSSARY.
• Publisher Details: Harlow : Pearson
• Publication Date: 2013
• Copyright Date: 2014
• Extent: 1 online resource
• Subjects: Educational: Citizenship & social education; Hospitality industry
• Languages: English
• ISBNs: 9781292055749
• Related ISBNs: 129205574X; 9781292027159
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.