International business. (2020)

• Record Type: Book
• Further Information: Note: Simon Collinson, University of Birmingham, Rajneesh Narula, University of Reading, Alan M. Rugman, University of Reading.
• Authors: Collinson, Simon; Narula, Rajneesh, 1963-; Rugman, Alan M
• Contents: Part 1: THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 An Introduction to International Business Chapter 2 General Frameworks in International Business Chapter 3 Multinational Enterprises, Innovation and Competitiveness Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 International Politics Chapter 5 International Culture Chapter 6 International Trade Chapter 7 International Financial Markets and Institutions Part 3: INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Multinational Strategy Chapter 9 Organising Strategy Chapter 10 Corporate Strategy and National Competitiveness Part 4: FUNCTIONAL AREA STRATEGIES Chapter 11 Production Strategy Chapter 12 Marketing Strategy Chapter 13 Human Resource Management Strategy Chapter 14 Political Risk and Negotiation Strategy Chapter 15 International Financial Management Part 5: REGIONAL STRATEGIES Chapter 16 European Union Chapter 17 Japan Chapter 18 North America Chapter 19 Emerging Economies Chapter 20 China Glossary.
• Edition: Eighth edition
• Publisher Details: Harlow, England New York : Pearson
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource, color illustrations
• Subjects: 658/.049; International business enterprises -- Management; Entreprises multinationales -- Gestion; International business enterprises -- Management; Electronic books
• Languages: English
• ISBNs: 9781292274171; 1292274174; 9781292274164; 1292274166
• Related ISBNs: 9781292274157
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on February 23, 2021).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.