Key business analytics : the 60+ business analysis tools every manager needs to know /: the 60+ business analysis tools every manager needs to know. (2016)

• Record Type: Book
• Further Information: Note: Bernard Marr.
• Authors: Marr, Bernard
• Contents: Cover -- Title Page -- Copyright Page -- Contents -- About the author -- Introduction -- PART ONE Bare analytics -- 1 Business experiments/experimental design/AB testing -- 2 Visual analytics -- 3 Correlation analysis -- 4 Scenario analysis -- 5 Forecasting/time series analysis -- 6 Data mining -- 7 Regression analysis -- 8 Text analytics -- 9 Sentiment analysis -- 10 Image analytics -- 11 Video analytics -- 12 Voice analytics -- 13 Monte Carlo simulation -- 14 Linear programming -- 15 Cohort analysis -- 16 Factor analysis -- 17 Neural network analysis 18 Meta-analytics -- literature analysis -- PART TWO Analytics input tools or data collection methods -- 19 Quantitative surveys -- 20 Qualitative surveys -- 21 Focus groups -- 22 Interviews -- 23 Ethnography -- 24 Text capture -- 25 Image capture -- 26 Sensor data -- 27 Machine data capture -- PART THREE Financial analytics -- 28 Predictive sales analytics -- 29 Customer profitability analytics -- 30 Product profitability analytics -- 31 Cash flow analytics -- 32 Value driver analytics -- 33 Shareholder value analytics -- PART FOUR Market analytics -- 34 Unmet need analytics 35 Market size analytics -- 36 Demand forecasting -- 37 Market trend analytics -- 38 Non-customer analytics -- 39 Competitor analytics -- 40 Pricing analytics -- 41 Marketing channel analytics -- 42 Brand analytics -- PART FIVE Customer analytics -- 43 Customer satisfaction analysis -- 44 Customer lifetime value analytics -- 45 Customer segmentation analytics -- 46 Sales channel analytics -- 47 Web analytics -- 48 Social media analytics -- 49 Customer engagement analytics -- 50 Customer churn analytics -- 51 Customer acquisition analytics -- PART SIX Employee analytics -- 52 Capability analytics 53 Capacity analytics -- 54 Employee churn analytics -- 55 Recruitment channel analytics -- 56 Competency acquisition analytics -- 57 Employee performance analytics -- 58 Corporate culture analytics -- 59 Leadership analytics -- PART SEVEN Operational analytics -- 60 Fraud detection analytics -- 61 Core competency analytics -- 62 Supply chain analytics -- 63 Lean Six Sigma analytics -- 64 Capacity utilisation analytics -- 65 Project and programme analytics -- 66 Environmental impact analytics -- 67 Corporate social responsibility (CSR) analytics -- Index
• Publisher Details: Harlow, United Kingdom : Pearson Education
• Publication Date: 2016
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 658.4/013; Benchmarking (Management); Management -- Statistical methods; Business planning; Performance; Performance technology; Étalonnage concurrentiel; Gestion -- Méthodes statistiques; Rendement au travail; Benchmarking (Management); Business planning; Management -- Statistical methods; Performance; Electronic books
• Languages: English
• ISBNs: 9781292017464; 1292017465; 9781292017457; 1292017457
• Related ISBNs: 9781292017433; 1292017430
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.