Key MBA models : the 60+ models every manager and business student needs to know /: the 60+ models every manager and business student needs to know. (2015)
- Record Type:
- Book
- Title:
- Key MBA models : the 60+ models every manager and business student needs to know /: the 60+ models every manager and business student needs to know. (2015)
- Main Title:
- Key MBA models : the 60+ models every manager and business student needs to know
- Further Information:
- Note: Julian Birkinshaw, Ken Mark.
- Other Names:
- Birkinshaw, Julian M
Mark, Ken - Contents:
- PART ONE ORGANISATIONAL BEHAVIOUR 1 Change management: Kotter's eight-step model 2 Cognitive biases in decision making 3 Emotional intelligence 4 Managing work groups: Belbin team roles 5 Matrix management 6 Mintzberg's managerial roles 7 Motivation: Theory X and Theory Y 8 Negotiating techniques: BATNA 9 Schein's model of organisational culture 10 360-degree assessment PART TWO MARKETING 11 Customer lifetime value 12 Ethnographic market research 13 Market orientation 14 Multichannel marketing 15 Met promoter score 16 The 4Ps of marketing 17 Pricing strategies: dynamic pricing 18 Product life cycle 19 Segmentation and personalised marketing PART THREE STRATEGY AND ORGANISATION 20 The ambidextrous organization 21 The BCG growth-share matrix 22 Blue ocean strategy 23 Core competence and the resource-based view 24 Corporate social responsibility: the triple bottom line 25 Corporate strategy: parenting advantage 26 Five forces analysis 27 Game theory: the prisoner's dilemma 28 Generic strategies 29 The McKinsey 7S framework PART FOUR INNOVATION AND ENTREPRENEURSHIP 30 Brainstorming 31 Design thinking 32 Disruptive innovation 33 Greiner's growth model 34 Open innovation 35 The seven domains assessment model for entrepreneurs 36 Stage/gate model for new product development 37 Scenario planning PART FIVE ACCOUNTING 38 The accrual method in accounting 39 Activity-based costing 40 The balanced scorecard 41 The DuPont identity 42 Economic value added 43 Ratio analysis PART SIX FINANCEPART ONE ORGANISATIONAL BEHAVIOUR 1 Change management: Kotter's eight-step model 2 Cognitive biases in decision making 3 Emotional intelligence 4 Managing work groups: Belbin team roles 5 Matrix management 6 Mintzberg's managerial roles 7 Motivation: Theory X and Theory Y 8 Negotiating techniques: BATNA 9 Schein's model of organisational culture 10 360-degree assessment PART TWO MARKETING 11 Customer lifetime value 12 Ethnographic market research 13 Market orientation 14 Multichannel marketing 15 Met promoter score 16 The 4Ps of marketing 17 Pricing strategies: dynamic pricing 18 Product life cycle 19 Segmentation and personalised marketing PART THREE STRATEGY AND ORGANISATION 20 The ambidextrous organization 21 The BCG growth-share matrix 22 Blue ocean strategy 23 Core competence and the resource-based view 24 Corporate social responsibility: the triple bottom line 25 Corporate strategy: parenting advantage 26 Five forces analysis 27 Game theory: the prisoner's dilemma 28 Generic strategies 29 The McKinsey 7S framework PART FOUR INNOVATION AND ENTREPRENEURSHIP 30 Brainstorming 31 Design thinking 32 Disruptive innovation 33 Greiner's growth model 34 Open innovation 35 The seven domains assessment model for entrepreneurs 36 Stage/gate model for new product development 37 Scenario planning PART FIVE ACCOUNTING 38 The accrual method in accounting 39 Activity-based costing 40 The balanced scorecard 41 The DuPont identity 42 Economic value added 43 Ratio analysis PART SIX FINANCE 44 Black-Scholes options pricing model 45 Bond valuation 46 Capital asset pricing model 47 Capital budgeting 48 Modern portfolio theory 49 Modigliani-Miller theorem 50 Time value of money 51 Valuing the firm 52 Weighted average cost of capital PART SEVEN OPERATIONS 53 Agile development 54. … (more)
- Publisher Details:
- Harlow, United Kingdom : FT Publishing International
- Publication Date:
- 2015
- Extent:
- 1 online resource (296 pages)
- Subjects:
- 658
Management
Gestion
management
Management - Languages:
- English
- ISBNs:
- 9781292016863
1292016868 - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.723683
- Ingest File:
- 14_044.xml