Webs of influence : the psychology of online persuasion : the secret strategies that make us click /: the psychology of online persuasion : the secret strategies that make us click. (2017)

• Record Type: Book
• Further Information: Note: Nathalie Nahai.
• Authors: Nahai, Nathalie
• Contents: Introduction -- The psychology of decision-making -- Who are you targeting? -- Cultural quirks -- Individual differences -- Basic principles -- Optimising your website -- Selecting the right images -- The psychology of colour -- Social media and customer service -- Designing persuasive videos -- Influence: an introduction -- Principles of online persuasion -- Increase your sales -- Pricing and value -- The behaviour chain.
• Edition: Second edition
• Publisher Details: Harlow, United Kingdom : Pearson Education
• Publication Date: 2017
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 658.8/72; Internet marketing -- Psychological aspects; Internet advertising -- Psychological aspects; Web sites -- Design; Marketing sur Internet -- Aspect psychologique; Publicité sur Internet -- Aspect psychologique; Sites Web -- Conception; Web sites -- Design; Electronic books
• Languages: English
• ISBNs: 9781292134628; 1292134623; 1292134607
• Related ISBNs: 9781292134604; 9781292134611
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.