The Financial Times essential guide to developing a business strategy : how to use strategic planning to start up or grow your business /: how to use strategic planning to start up or grow your business. (2013)

• Record Type: Book
• Other Titles: How to use strategic planning to start up or grow your business
• Uniform Title: Financial times (London, England)
• Further Information: Note: Vaughan Evans.
• Other Names: Evans, Vaughan, 1951-
• Contents: Introduction Why strategy? What is strategy? What is the output? What is the outcome? What is a strategic plan? What is strategic planning? The Strategy Pyramid Business vs corporate strategy Part One: Strategy Development 1. Knowing Your Business Identifying key segments Essential example: Apple's saviour segments Segmentation in a start-up Essential case study: Extramural Ltd - the business 2. Setting Goals and Objectives Setting long-term goals Essential example: Life at Mars Setting SMART objectives Essential case study: Extramural Ltd – goals and objectives 3. Forecasting Market Demand Sizing the market Forecasting market demand Essential tool: Moving averages Essential example: No wrap for the cinema Forecasting demand for a start-up Market demand risks and opportunities Essential case study: Extramural Ltd – market demand 4. Gauging Industry Competition Assessing competitive intensity Assigning customer purchasing criteria Deriving key success factors Essential tool: Economies of scale Essential example: Jessops is shuttered Gauging competition in a start-up Industry competition risks and opportunities Essential case study: Extramural Ltd – industry competition 5. Tracking Competitive Advantage Rating competitive position Essential tool: Product/market risk Reviewing resources and capabilities Essential tool: The value chain Essential example: The everlasting Monsoon Creating competitive advantage in a start-up Essential example: Of diet, dance and detectives Essential case study: Extramural Ltd – competitive advantage 6. Targeting the Strategic Gap Targeting the portfolio gap Targeting the capability gap Profiling the ideal player Specifying the target gap Essential example: Could Liverpool FC be champions again? Targeting the gap in a start-up Essential case study: Extramural Ltd – strategic gap 7. Bridging the Gap: Business Strategy Opting for a generic strategy Essential tool: The experience curve Strategic repositioning and shaping profit growth options Essential tool: Uncontested market space Making the strategic investment decision Essential example: Sainsbury's fights back Bridging the gap for a start-up Business strategic risks and opportunities Essential case study: Extramural Ltd – business strategy 8. Bridging the Gap: Corporate Strategy Optimising the corporate portfolio Essential tool: The growth/share matrix Creating value from mergers, acquisitions and alliances Essential tool: Parenting value Building strategically valuable resources Essential tool: Core competences Essential example: UU U-turn Corporate strategic risks and opportunities Essential case study: Extramural Ltd – corporate strategy 9. Addressing Risk and Opportunity Reviewing plan in a market context Appraising opportunity versus risk Essential tool: Expected value and sensitivity analysis Essential example: Britney does it again Essential case study: Extramural Ltd – risk and opportunity Part Two: Strategic Planning.
• Publisher Details: Harlow, U.K : Pearson
• Publication Date: 2013
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 658.4/012; Strategic planning; Business planning; Planification stratégique; Business planning; Strategic planning
• Languages: English
• ISBNs: 9781292002804; 1292002808
• Related ISBNs: 9781292002613
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from title page (Safari, viewed January 13, 2014).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.