Brilliant social media : how to start, refine and improve your social media business strategy /: how to start, refine and improve your social media business strategy. (2013)

• Record Type: Book
• Other Titles: How to start, refine and improve your social media business strategy
• Further Information: Note: Adam Gray.
• Other Names: (Business writer), Gray, Adam
• Contents: Publisher's acknowledgements About the author About the book (go on, read me) Introduction -- embracing change Chapter 1: Setting the scene -- how marketing used to work Part 1 -- Why social media works for business Chapter 2: The problem with traditional marketing Chapter 3: Why social media is the marketing of the future Chapter 4: Overarching principles that you must remember Chapter 5: Getting started Part 2 -- Choosing and using platforms Chapter 6: Selecting the right social media platforms Chapter 7: LinkedIn Chapter 8: Facebook Chapter 9: Twitter Chapter 10: Google Chapter 11: YouTube Chapter 12: The best of the rest: Flickr/Picassa/Pinterest Part 3 -- Making social media work harder Chapter 13: Tools to better manage your social media accounts Chapter 14: How to measure your success in social media Chapter 15: Refining your presence Chapter 16: Social media monitoring Chapter 17: Other things you need to know Chapter 18: Understanding and managing risks Chapter 19: How to build social media into the rest of your marketing Conclusion Glossary Index
• Publisher Details: Harlow, England New York : Pearson
• Publication Date: 2013
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 658.872; Internet marketing; Online social networks -- Economic aspects; Social media; Marketing sur Internet; Réseaux sociaux (Internet) -- Aspect économique; Médias sociaux; social media; Internet marketing; Social media
• Languages: English
• ISBNs: 9781292001159; 1292001151; 1292001135; 9781292001135; 9781292001142; 1292001143; 9781292006031; 9781299963115; 1299963110
• Related ISBNs: 129200603X; 9781292001135
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.