How to start your own business : for entrepreneurs /: for entrepreneurs. (2013)

• Record Type: Book
• Further Information: Note: Robert Ashton.
• Other Names: Ashton, Robert, 1955-
• Contents: About the author Introduction to the second edition Introduction to the first edition How to use this book Part One: Before You Start 1. See your future as an entrepreneur – crystal clear 2. How to find your biggest business opportunity 3. How to be really sure your business idea will fly 4. Business type – what's possible 5. Business structure - building in room to grow 6. Finding the perfect place – business premises 7. Starting up or taking over an existing enterprise Part Two: Planning To Succeed 8. How to write a convincing plan 9. Where to find the money you need 10. Advisers and mentors and why they're important 11. Timing is everything – how to decide when to start Part Three: Finding Customers 12. Where to look for the best customers 13. How to develop the right brand and image 14. Marketing in a nutshell &nbs.
• Edition: 2nd ed
• Publisher Details: Harlow, U.K New York : Pearson Education
• Publication Date: 2013
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 658.11; New business enterprises; Entrepreneurship; Small business -- Management; Nouvelles entreprises; Entrepreneuriat; Petites et moyennes entreprises -- Gestion; entrepreneurs; Entrepreneurship; New business enterprises; Small business -- Management; Electronic books
• Languages: English
• ISBNs: 9780273772200; 0273772201; 0273772171; 9780273772170; 9781283591508; 1283591502; 9780273772187
• Related ISBNs: 027377218X
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.