Brilliant business writing : how to inspire, engage and persuade through words /: how to inspire, engage and persuade through words. (2012)

• Record Type: Book
• Other Titles: Business writing
• Further Information: Note: Neil Taylor.
• Other Names: Taylor, Neil, 1976-
• Contents: About the author Publisher's acknowledgements Author's acknowledgements Part 1 The beginning 1 Introduction 2 Clunk, click, every trip Part 2 Structure 3 The order of events 4 I've been waiting for a sign 5 Keeping it together 6 Death by PowerPoint: an antidote Part 3 Style 7 Doing what comes naturally 8 Word perfect 9 One thing leads to another 10 What not to write 11 Mythbusting 12 Sound advice Part 4 Magic 13 A spoonful of sugar 14 Painting pictures 15 More sound advice 16 Screenwriting 17 And finally ... Part 5 The end 18 It ain't over till it's over 19 The end is nigh.
• Edition: 2nd ed
• Publisher Details: Harlow, England New York : Prentice Hall
• Publication Date: 2012
• Extent: 1 online resource (1 volume)
• Subjects: 651.7/4; Business writing; Business report writing; Style commercial; Business report writing; Business writing
• Languages: English
• ISBNs: 9780273744566; 0273744569; 0273744585; 9780273744580; 9781283173339; 1283173336; 9780273744573; 0273744577
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.