Get up to speed with online marketing : how to use websites, blogs, social networking and more to promote your business /: how to use websites, blogs, social networking and more to promote your business. (2013)

• Record Type: Book
• Further Information: Note: Jon Reed.
• Other Names: Reed, Jon, 1971-
• Contents: Cover; Contents; Acknowledgements; About the author; Preface to the second edition; Introduction; Part One Get strategic; 1 Online marketing 101; 2 Your online marketing plan; Part Two Get online; 3 Establish a web presence; How to build a website with no technical knowledge; 4 Boost your search engine rankings; How to increase your visibility on Google; 5 Engage with email; How to build an email list without annoying people; Part Three Get creative; 6 Build a blog; How to build trust, reputation and traffic; 7 Podcast for profit; How to attract an audience of loyal listeners 8 Lights, camera, action!How to produce online video on a budget; 9 Show, donâ#x80;#x99;t tell; How to showcase your business on photo sharing sites; Part Four Get out there; 10 Build an online community; How to choose and use social networks; 11 Find fans on Facebook; How to harness the worldâ#x80;#x99;s largest network; 12 Develop leads on LinkedIn; How to take your business networking online; 13 Tap into Twitter; How to use the real-time web to build a following; 14 Get on Google+; How to add people to your circle of influence; 15 Pique interest with Pinterest How to use the visual web to attract attentionPart Five Get help; 16 Achieve more by outsourcing; How to find someone to help you achieve your vision; An Aâ#x80;#x93;Z of online marketing
• Edition: 2nd ed
• Publisher Details: Harlow, England : Pearson
• Publication Date: 2013
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 658.872; Internet marketing; Social media; Small business -- Management; Marketing sur Internet; Médias sociaux; Petites et moyennes entreprises -- Gestion; social media; Internet marketing; Small business -- Management; Social media; Commerce; Business & Economics; Marketing & Sales; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781292001180; 1292001186; 9781292001173; 1292001178
• Related ISBNs: 9781292001166; 129200116X
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.