Persuasive writing : how to harness the power of words /: how to harness the power of words. ([2011])

• Record Type: Book
• Further Information: Note: Peter Frederick.
• Authors: Frederick, Peter
• Contents: Cover -- Persuasive Writing -- Contents -- About the author -- Introduction -- Acknowledgements -- What is Persuasive Writing? -- Why are you writing? -- Who is your audience? -- Reader Response = Result -- Tools for Persuasive Writing -- Ethos, Logos, Pathos -- Using emotive language -- You, We, I -- getting personal -- FABU -- Storytelling -- Persuasive writing example -- Persuasion -- Beyond Logic -- The science of decision-making -- Primacy -- why coming first matters -- Availability -- Consistency and why we hate changing our minds -- Justification and evidence -- Simplicity -- Loss and reward -- a bird in the hand . . . -- Outside influences -- following the herd -- Repetition, repetition, repetition -- Anchoring -- decision-making all at sea -- The halo effect -- Recency -- the here and now -- The reader is always right -- Commercial Break: Advertisement Slogans -- Conciseness Equals Clarity -- Ason and the jargonauts -- Sentences that are too -- The writer's diet -- cutting padding -- Culling lazy words -- Examples, similes and analogies -- A seven-step concise writing process -- Verbs Equal Vigour -- Grammar refresher -- Verbs just wanna have fun -- Verbs in disguise -- noun suffixes -- Mistakes -- Commonly confused words -- Using the wrong word -- Scattershot punctuation and no punctuation -- Poor spelling -- 'Mistakes' that aren't mistakes -- Planning and Structuring -- Plan, draft, edit -- Document structures -- Layout, Fonts and Formatting -- Font choice -- Layout -- Headings -- Bullets -- Tables and diagrams -- Tips for Common Documents -- More effective emails -- Writing for the web -- Persuasive CVs -- Executive summaries and abstracts -- Grant funding -- Feedback, fear and a favour -- Persuasion -- the Dark Arts -- Assume causality -- It's common sense, stupid -- It's common knowledge -- Abuse statistics -- Widen or narrow definitions. Flattery will get you everywhere -- And a few more . . . -- The end -- Appendix 1 Summary of rules -- Appendix 2 Supersized words and their alternatives -- Appendix 3 Recommended reading -- Appendix 4 Persuasive writing flowchart -- Appendix 5 Persuasive writing checklist -- Appendix 6 Exploiting and countering human decision-making -- Appendix 7 The seven-step concise writing process -- worked example -- Index.
• Publisher Details: Harlow, England : Prentice Hall
• Publication Date: 2011
• Copyright Date: 2011
• Extent: 1 online resource (xii, 194 p.), ill
• Subjects: 808.06665; Business writing; Report writing; Persuasion (Rhetoric); Style commercial; Rapports -- Rédaction; Business writing; Persuasion (Rhetoric); Report writing; Electronic books
• Languages: English
• ISBNs: 0273746162; 9780273746164; 1283173425; 9781283173421; 9786613173423; 6613173428; 0273746154; 9780273746157
• Notes: Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.