The Financial Times essential guide to business writing : how to write to engage, persuade and sell /: how to write to engage, persuade and sell. (2012)

• Record Type: Book
• Other Titles: Essential guide to business writing; Business writing
• Further Information: Note: Ian Atkinson.
• Other Names: Atkinson, Ian
• Contents: About the author Introduction part 1 Planning 1 Powerful business writing: Your objective 2 Proposition: The thin end of your wedge 3 Content: Interrogation & insight 4 Context: Audience & medium 5 Concept: Bringing your story to life 6 Essential Plan checklist part 2 Doing 7 Punctuation, grammar & usage 8 How to harness style & structure 9 How to craft that draft 10 How to win hearts & minds 11 How to be utterly fascinating 12 How to be irresistibly persuasive 13 Twenty-five quick wins 14 Essential Do checklist part 3 Reviewing 15 Perfect, prune & polish 16 Giving and getting feedback 17 Getting better 18 Essential Review checklist Index.
• Publisher Details: Harlow : Financial Times/ Prentice Hall
• Publication Date: 2012
• Extent: 1 online resource (184 pages)
• Subjects: 808.06665; Business writing; Business report writing; Style commercial; Sales & marketing; Business report writing; Business writing
• Languages: English
• ISBNs: 9780273769774; 0273769774
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.