Brilliant copywriting : how to craft the most interesting and effective copy imaginable /: how to craft the most interesting and effective copy imaginable. (2010)

Record Type:
Book
Title:
Brilliant copywriting : how to craft the most interesting and effective copy imaginable /: how to craft the most interesting and effective copy imaginable. (2010)
Main Title:
Brilliant copywriting : how to craft the most interesting and effective copy imaginable
Further Information:
Note: By Roger Horberry.
Other Names:
Horberry, Roger
Contents:
About the author Acknowledgements How to use this book Preface Part One – Background Chapter One – The basics Chapter Two – Three key thoughts Chapter Three – Brands and tone of voice Part Two – Method Chapter Four - Before Chapter Five - During Chapter Six - After Chapter Seven – Here's one I made earlier Part Three – Interviews Chapter Eight - How brilliant copywriters write their copy.
Publisher Details:
Harlow : Pearson Business
Publication Date:
2010
Copyright Date:
2010
Extent:
1 online resource
Subjects:
659.132
Advertising copy
Languages:
English
ISBNs:
9780273742227
0273742221
Related ISBNs:
9780273727347
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.723464
Ingest File:
14_045.xml