Going viral : the 9 secrets of irresistible marketing /: the 9 secrets of irresistible marketing. (2016)

• Record Type: Book
• Further Information: Note: Brent Coker.
• Authors: Coker, Brent
• Contents: Cover -- Title Page -- Copyright -- Contents -- About the author -- Introduction -- 1 The power of share -- Why sex doesn't sell -- When social status causes viral sharing -- It's not about controversy -- The most shared image of all time -- An app gone viral -- Action plan for viral sharing -- 2 Self-enhancement -- How a frustrating puzzle became the biggest selling toy in history -- Our natural tendency to criticise others -- Are your friends trying to make you jealous? -- Why goths wear black -- Board shorts and the environment -- People self-enhance in different ways Action plan for self-enhancement -- 3 Emotion -- Trevor's flower shop -- Emotions and sharing -- Why a smile from a stranger makes us feel good -- A dramatic surprise on a quiet square -- Where words fail, music speaks -- Memories, music and emotion -- Dumb ways to die -- The power of mixed emotions -- Karma is feeling -- Changing behaviour using emotions -- Action plan for using emotion -- 4 Anticipation -- Why anticipation makes people share -- Fight or flight -- Why people can't help looking at blood and guts -- The magic three: humour, awe and thrills -- Action plan for anticipation 5 Affinity -- Jack's motorcycle shop -- Affinity, and the art of building an iconic brand -- When annoying the neighbours is shareable -- Oh, boy! -- First kiss -- World's toughest job -- Can gift giving cause sharing? -- Action plan for affinity -- 6 Justice -- Fairness, justice and an unfair advantage -- The little girls who showed the world -- Changing people's beliefs -- Action plan for justice -- 7 Herding -- Jim's muesli mystery and the power of scarcity -- How Ray Kroc got people to eat burgers -- Seeding -- Anti-herders (and what makes cool cool?) -- Your opinions are not your own Action plan for herding -- 8 Groups -- The dress -- Join the club -- Like a girl -- Action plan for group-initiated viral share -- 9 Bump -- What's wrong with video advertising? -- The structure of bump -- How to include a brand -- Punchy bursts -- Hook, line and sinker -- Non-linear time scenes -- Action plan for bump -- Conclusion -- Bibliography -- Index
• Publisher Details: Harlow, United Kingdom : Pearson
• Publication Date: 2016
• Extent: 1 online resource (160 pages)
• Subjects: 658.8; Marketing -- Social aspects; Internet marketing; Marketing -- Aspect social; Marketing sur Internet; Internet marketing; Marketing -- Social aspects; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781292087955; 1292087951
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.