Advanced Introduction to Digital Marketing. (2022)

• Record Type: Book
• Further Information: Note: Utpal Dholakia.
• Authors: Dholakia, Utpal
• Contents: Contents: Preface 1. The theoretical framework 2. The customer 3. The product 4. The place 5. The price 6. The promotion 7. The marketing strategy 8. Controversies and challenges References Index.
• Publisher Details: Cheltenham : Edward Elgar Publishing
• Publication Date: 2022
• Extent: 1 online resource (184 pages)
• Subjects: BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing; Sales & marketing; BUSINESS & ECONOMICS -- International -- Marketing; BUSINESS & ECONOMICS -- Marketing -- General; BUSINESS & ECONOMICS -- Sales & Selling -- General; E-commerce: business aspects; Business communication & presentation
• Languages: English
• ISBNs: 9781803921068; 1803921064
• Related ISBNs: 9781803921051
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.