Industrial marketing. (2022)

• Record Type: Book
• Further Information: Note: Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Öberg, Dimitris Folinas.
• Authors: Fotiadis, Thomas; Lindgreen, Adam; Siomkos, George J (George John); Öberg, Christina, 1970-; Folinas, Dimitris, 1970-
• Contents: Chapter 1: Applying Marketing Philosophies to Industrial Markets; Chapter 2: Differentiation Characteristics of Industrial Markets; Chapter 3: Supply Chain Networks for Manufacturing Products; Chapter 4: Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing; Chapter 5: The Marketing Mix: Distributing Industrial Products; Chapter 6: Supply Chain Transportation of Manufactured Products; Chapter 7: The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products; Chapter 8: The Marketing Mix: Industrial Pricing; Chapter 9: The Marketing Mix: The Industrial Product; Chapter 10: Warehousing in the Industrial Market; Chapter 11: Industrial Services; Chapter 12: Modern Trends and Developments in Industrial Marketing; Chapter 13: Industrial Marketing in a High-Tech Context
• Edition: 1st
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.804; Industrial marketing; Industrial marketing -- Case studies; Logistics; Logistics -- Case studies
• Languages: English
• ISBNs: 9781529787573
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.