Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management /: the licensing expo and other sites of IP management. (2022)

• Record Type: Book
• Further Information: Note: Avi Santo.
• Authors: Santo, Avi
• Contents: 1. From Skill to Occupational Identity: The Function of Place in the Formation of the Licensing Field; 2. Going to Vegas: Licensing Heterotopias and other Field Lessons; 3. Licensing’s Adjacency and Other Lessons They Won’t Teach You at School (But You will Learn at Licensing University®); 4. Licensing Expo Floor Plans: Mapping the Field’s Pathways and Power Plays; 5. Hanging Out in Mickey’s Joint: The Role of Booth Design in Shaping Brandom in the Licensing Field; 6. Retail Tales: The Role of Shop Talk in Telling Brand Stories through Consumer Products; 7. The Digital Frontier: The Potential (and) Perils of Online Platforms and Virtual Merchandise; 8. Going Global (Vegas Style): Lessons in International Licensing; 9. Coda: How COVID-19 Has (and Has Not) Changed the Licensing Field
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.827; License agreements; Character merchandising; Branding (Marketing); Mass media -- Management
• Languages: English
• ISBNs: 9781000814248; 9781000814118
• Related ISBNs: 9781032341941
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.