Marketing the arts : breaking boundaries /: breaking boundaries. (2022)

• Record Type: Book
• Further Information: Note: Edited by Finola Kerrigan, Chloe Preece.
• Editors: Kerrigan, Finola; Preece, Chloe
• Contents: Introduction: Marketing the Arts- Breaking Boundaries Finola Kerrigan and Chloe Preece Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media Francesca Sobande Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry Nnamdi Madichie Chapter 3: Marketing Nigerian Films Ezinne Michaelia Ezepue Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy Seio Nakajima Chapter 5: Researching artistic production: The material turn in arts marketing research Hannah Borgblad Chapter 6: The Marketing of the Arts in the Age of Curatorial Production Matthew Waters Chapter 7: Music Streaming and Surveillance Capitalism Gary Sinclair and Grace Fox Chapter 8: Music festivals and the everyday nature of extraordinary experiences Athanasia Daskalopoulou, Dr Alexandros Skandalis Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre Joanna Bucknell Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa Victoria Rodner Chapter 11: Poetic orientation for creating and writing Pilar Rojas-Gaviria Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence Benedetta Cappellini, Susana Campos and Vicki Harman Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity Dirk vom Lehn and Linh Dan Nguyen Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives Ai Ming Chow Chapter 15: Marketing through Art – The Case of Braded Entertainment Katharina Stolley and Samantha Glynne Chapter 16: Virtual Reality, Film Marketing and Value Stephanie Janes Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us? Stephen Brown
• Edition: Second edition
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 700.688; Arts -- Marketing
• Languages: English
• ISBNs: 9781000788143; 9781000788136
• Related ISBNs: 9780367898885; 9780367898878
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.