Design and strategy : a step-by-step guide /: a step-by-step guide. (2022)

• Record Type: Book
• Further Information: Note: Wanda Grimsgaard.
• Authors: Grimsgaard, Wanda
• Contents: Preface by Bård Annweiler Preface by Wanda Grimsgaard Acknowledgements Introduction How does the book work? What is design? Phase 1 Initiation ; 1.1 Initial preparations 1.2 Project brief 1.3 Initial meeting 1.4 Initial workshop 1.5 Project description 1.6 Progress schedule 1.7 Price quotation 1.8 Contract 1.9 Team collaboration Phase 2 Insight ; 2.1 Understanding the company 2.2 Situational study 2.3 Problem statement 2.4 Method selection 2.5 Research process 2.6 Research 2.7 Analyses 2.8 Mapping 2.9 Testing and measuring Phase 3 Strategy ; 3.1 Strategy development 3.2 Overall strategy 3.3 Goals and sub-goals 3.4 Business strategy 3.5 Business model 3.6 Market strategy 3.7 Brand strategy 3.8 Communication strategy 3.9 Design strategy Phase 4 Design ; 4.1 Design brief 4.2 Strategy>4.3 Design methodology 4.4 Concept development 4.5 Design development 4.6 Design elements 4.7 Composition 4.8 Surface and format 4.9 Identity development Phase 5 Production; 5.1 Implementation 5.2 Model 5.3 Material selection 5.4 Paper and cartonboard 5.5 Colour management 5.6 Production for digital media 5.7 Production for printed media 5.8 Quality assurance Phase 6 Management ; 6.1 Intangible assets 6.2 Legal protection 6.3 Design management 6.4 Effect measurement 6.5 Design manual 6.6 Design templates 6.7 Operating manual 6.8 Further development 6.9 Sustainability management
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations
• Subjects: 744; Design -- Methodology -- Handbooks, manuals, etc; Graphic arts -- Handbooks, manuals, etc; Product design -- Technique -- Handbooks, manuals, etc; Branding (Marketing) -- Handbooks, manuals, etc
• Languages: English
• ISBNs: 9781000772296; 9781000772258; 9781003223955
• Related ISBNs: 9781032122908; 9781032122915
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.